Arkansas Naturals Reveal Their Creative New Logo

As a die-hard fan of the Frisco RoughRiders and the Texas League, we’re going to start covering more of the other teams as well. The Arkansas Naturals, unveiled their new logo today. After over a decade with the same branding, it was time for a fresh look, and let me tell you, they delivered.

The unveiling of the new logos and uniforms on December 6, 2023, marked a major milestone for the team. It was reported that the rebranding project had been in the works for the past 18 months, and the results are absolutely impressive.

Torch Creative created the Naturals new logo

Leading the design process for the Arkansas Naturals’ new logo was Torch Creative, a Dallas-based design agency. The talented duo, Brad Bishop and Michael Thurman really hit it out of the park with these logos in my opinion.

Any hat or jersey collectors will be happy to know that merchandise is available on the Naturals team store right now.

This marks the second rebrand of a minor league team that I am aware of. The other was the Rome Braves, but they completely rebranded to the Rome Emperors.

I can’t wait to see the uniforms in person when they visit Riders Field on July 9, 2024.